AI Marketing

By the end of this course you’ll have the knowledge and practical skills to enhance your marketing efforts, increase efficiency, and better target your audience using AI. This introductory course will cover the essentials of AI in marketing, including identifying ideal customer profiles, content automation, and using AI for personalization and customer engagement.

Once your foundational AI marketing strategy is established, AI Marketing Level I will help you start leveraging AI tools to optimize your marketing processes, making your business more efficient and impactful. AI gives Indigenous entrepreneurs a competitive edge, enabling them to stay ahead in today’s digital landscape.
 

The AI Marketing Level I course will cover a variety of topics, from using AI for customer insights to automating marketing tasks, helping Indigenous businesses build smarter, data-driven marketing campaigns.

Modules:
 

• Unlock the potential of AI in modern marketing:
  Explore how AI is revolutionizing the marketing landscape, offering powerful tools that streamline tasks, enhance customer targeting, and deliver personalized experiences. Understand the benefits AI brings to small businesses, especially Indigenous entrepreneurs, and learn how to integrate it into your marketing strategy.
   

• Leverage AI to gain deeper audience insights:
  Discover how AI can help you segment audiences, analyze customer behavior, and predict trends. Learn to use AI tools to build detailed customer profiles, enabling you to target your ideal customers with precision and improve engagement.
   

• Create personalized experiences with AI-driven marketing:
  AI makes personalized marketing easier and more effective. Learn how to deliver tailored messages and content that resonate with individual customers, driving engagement and fostering brand loyalty.
   

• Automate your content creation process with AI:
  Save time and effort by using AI-powered tools to create written, visual, and video content. Learn how to automate content generation, distribution, and optimization, ensuring your business stays top-of-mind without overwhelming your resources.
   

• Optimize your SEO and search engine marketing with AI:
  Boost your visibility on search engines with AI-driven SEO strategies. Learn how AI tools can help you improve your search rankings and drive more targeted traffic to your website, ensuring potential customers find you easily online.
   

• Enhance customer service with AI chatbots:
  AI chatbots can transform how you engage with customers. Learn to implement chatbots that provide instant responses to customer inquiries, offering real-time support and improving the overall customer experience.
   

• Automate email marketing campaigns using AI:
  AI simplifies email marketing by automating campaign creation, scheduling, and personalization. Learn how to design effective, targeted email campaigns that save time and boost conversions, helping you reach your audience with the right message at the right time.
   

• Make data-driven decisions with AI analytics:
  Harness the power of AI to analyze your marketing data, providing insights that guide smarter decision-making. Learn how AI tools can help you evaluate campaign performance and adjust strategies to maximize results and ROI.

Investment:
 

$3,200 per nation which includes 7-9 hours of class time, coaching, prep, and post-work. Workshop timelines can be customized to meet the needs of your nation. Materials, prizes, and travel are billed separately. This course equips Indigenous entrepreneurs with practical knowledge and tools to integrate AI into their marketing strategies, enabling them to drive growth and innovation in a fast-evolving digital marketplace.