Once the initial marketing platform has been created, the Marketing Level II class helps the Indigenous entrepreneur learn to communicate externally to increase the company's visibility and build relationships that turn into sales.

 

Reaching out through a multi-channel approach is the most efficient way for an Indigenous business to grow as potential customers are learning about products and services through online and offline channels. A business has to be in every location where its customers and prospects are searching, sharing and purchasing products and services that they want or need.

The Marketing Level II course dives deeper into the various communication types such as using direct mail, email marketing, advertising, public relations, digital media, search engine marketing, and more.

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Modules:

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• Harness the power of digital platforms to showcase your brand: Learn how Digital Media reaches every possible buyer of your product or service.

 

•  Master the art of getting noticed online and driving targeted traffic to your website: Learn how to use Search Engine Marketing to make your product or service appear on the first page of a search engine, such as Google, Bing, Yahoo, etc.

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• Craft compelling ad campaigns that capture attention and drive engagement: By learning the different advertising techniques, you can select the best advertising style for your business; and develop the most appealing messages to communicate the unique benefits of your product or service.

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•  Leverage the immense potential of social networks to build a community around your brand: Discover the right social platforms to reach your customers, increase awareness and achieve engagement with your audience.

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•  Learn effective strategies for selling your products or services directly to consumers: Direct sales allows bypassing intermediaries and maximizing profits.

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• Discover how to create cost-efficient campaigns through email: Email marketing is one of the most powerful strategies to drive sales for your product. Knowing easy-to-use email platforms allows you to do it yourself saving money. 

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• Create valuable, relevant content that attracts, informs, and engages your audience: Learn the most sophisticated techniques to create content marketing and the art of storytelling.

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• Master the art of generating positive publicity and managing your brand's reputation to enhance credibility: Discover how to earn free, positive publicity for your product through Public Relations Programs.

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• Cultivate strong, lasting relationships with your customers through effective CRM: Unveil the platforms to use Customer Relationship Management, Discover the tools to generate long-term relationships with your customers and secure their loyalty over time.

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•  Streamline your marketing processes and workflows with automation tools: Become an expert in systems automation to simplify all the repetitive tasks of your business.

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• Technology Tools: Explore cutting-edge marketing technologies and tools that will empower you to stay ahead of the competition.

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Investment: $3,200 per nation which includes 8 hours of class time over 1 to 2 days, coaching, prep and post-work.  Workshop timelines are customized to what will work best for your nation.  Materials, prizes and travel billed separately.